Not just a 'Photoshop' guy.
I'm Ike, a French Graphic Designer, Motion Designer and a Branding Expert with 6+ years of experience both in and outside of YouTube.
I accidentally studied for this…
I initially studied Applied Arts & Design to become an artist, but pivoting to Multimedia & Internet Jobs in university unknowingly prepared me for this exact career. I’ve got the culture of a traditional designer paired with the knowledge of a guy who grew up with YouTube.
My unfair advantage:
Nowadays, a lot of people see thumbnail design as a side gig, a stepping stone where inexperienced designers build up their skills. My story is different.
Coming out of university, I worked for three years in a local design agency — then left that job of my own will to pursue this career.
I’m dedicated entirely to this craft. I’ve spent the last 3 years fully utilizing the experience I picked up working in the design industry to bring creative ideas to YouTube and to my clients!
Other designers who started with thumbnails tend to lack fundamental knowledge about typography or color theory, so I make these my strong points. I stay away from clickbait and choose realism whenever possible. In essence: I make thumbnails that look believable, aesthetic and professional.
Your channel, my playground
Thumbnail design is fun. It’s experimental, it’s creative freedom in a small canvas. I view it as a puzzle to solve — every video’s packaging is an opportunity for me to try new things, to figure out the most optimal way to convey a concept through image. I love it.
I’ve got a lot of thoughts when it comes to this craft, theories and rules, but at the end of the day, it’s the ability to bend these rules and succeed that keeps me engaged.
I like a job well done. You can see it in my testimonials, I’m not here to collect a bag and call it a day. When we work together, the success of your channel becomes my personal goal.
